French luxury fashion house, Dior, has unveiled a new campaign starring Natalie Portman and Yara Shahidi, which promotes the brand’s new Rouge Dior Forever weightless liquid lipstick.
 
Created under the guidance of Peter Philips, creative and image director for Dior Makeup, Rouge Dior Forever combines easy bullet application with extreme long wear.
 
The vibrant shades of each lipstick stay on the lips, preventing any marks on clothing or skin. To achieve this no-transfer quality, the experts in the Dior laboratories mixed high-performance complementary ingredients. These ingredients allow the lipsticks to have uniform color and adherence without compromising the natural softness of the lips themselves. Furthermore, eighty percent of the ingredients are of natural origin and harness Dior’s patented floral science technology.
 
The 22-shade collection ranges from subtle nudes to saturated reds, adhering to every desire, style, and tone one might want.
 
For the campaign, Philips and Dior focus on the modern heroine. The Rouge Dior woman celebrates female strengths and power. As an actress who inspires women everywhere, Portman radiates a joyous feminity that others look up to. As a rising star in America, Shahidi has been outspoken about global issues and has worked for multiple causes since the beginning of her career. She shares a desire for equality, empowerment, and peace that many find admirable and inspirational.
 
Director Arnaud Uyttenhove and choreographer Madeline Hollander pose and dress the women in ways that always color to fly and for femininity to shine through.

 

 

 

 

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